US ad employment slumped in May for the sixth consecutive month

The U.S. ad business lost jobs in May for the sixth month in a row. The overall economy added 139,000 jobs, showing modest but relatively steady growth despite worries about tariffs, inflation and recession.

US ad employment slumped in May for the sixth consecutive month

Cannes Lions 2025

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All Access Exclusives

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How marketers can solve 6 common data strategy challenges

The world of data is innovating rapidly, and keeping up can be difficult. Participants at Ad Age's Data-Driven Marketing Playbook conference explored emerging solutions for marketers' top challenges.

How marketers can solve 6 common data strategy challenges

Opinion

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AI is flooding the feed—only strategy can cut through

AI-generated content is devaluing virality, forcing marketers to focus on strategy and business outcomes rather than attention alone.

SPCSHP’s Nick Cerami on showing up, not showing off, for Pride

Cerami writes about leading with authenticity in support of the LGBTQIA+ community.

Why agencies should use AI-driven margins to rebuild the talent pipeline

As technology eliminates entry-level roles, agencies should reinvest productivity gains into training and career development to sustain future talent.