Advertising Week

Cultural relevance boosts ad effectiveness, says new ANA metric

Live Female Quotient panel at NY Advertising Week with Hayley Romer, Chief Revenue Officer and Publisher, The Atlantic, Maggie Gross, Head of Strategy, Heat/ Deloitte, Cristina Jones SVP of Customer Marketing, Brand Partnerships & C-Suite Engagement, Salesforce, Judy Lee, Global Head of Industry & Experiential Marketing, Pinterest on Sept 23, 2019. (Female Quotient via Facebook)
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By:
I-Hsien Sherwood
September 23, 2019 04:27 PM

Featured Stories

Datacenter
US ad employment slumped in May for the sixth consecutive month

The U.S. ad business lost jobs in May for the sixth month in a row. The overall economy added 139,000 jobs, showing modest but relatively steady growth despite worries about tariffs, inflation and recession.

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By:
Bradley Johnson
US ad employment slumped in May for the sixth consecutive month
Retail
Why Walmart is trying to change its perception, even as sales climb
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By:
Jack Neff
Why Walmart is trying to change its perception, even as sales climb
Cannes Lions
AI becomes a Cannes co-pilot for agencies
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By:
Brian Bonilla
AI becomes a Cannes co-pilot for agencies
Agency Brief
Agency Brief: Dentsu X, Horizon Media, The Community and more
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By:
Ewan Larkin
Agency Brief: Dentsu X, Horizon Media, The Community and more