Influencers & Creators

Why drugstore products are dominating influencer beauty routines—and what it means for marketers

Three panels of tiktok screenshots of social media influencers talking about drugstore beauty products
Beauty creators are increasingly focusing their TikTok content on drugstore makeup and hair care brands as their followers are dealing with economic uncertainty. (@anyaweitz, @alixearle, @jastookes)
GF
By:
Gillian Follett
May 29, 2025 09:00 AM

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